AARP Publications and Publishers Weekly Announce New Multi-platform Relationship
AARP Publications, the premier publisher of lifestyle information for the ever-growing 50+ and boomer markets, and Publishers Weekly, the leading trade magazine of the book industry, today announced a multi-year strategic relationship through which they will create a variety of initiatives that include content sharing, events and sponsorships. This joint effort enables both AARP Publishing and Publishers Weekly to expand their offerings to the book industry and AARPÂ’s 38 million members through this unique multi-media platform, effectively targeting the 50+ demographic.
Original post by Knipscheer, K.
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