WALK GENTLY EARTH…
09-Oct-06
Author: Margaret Craven
ISBN: 440394848
Media: Paperback
Publish Date:
Student-Led Parent Conferences…
09-Oct-06
Student-Led Parent Conferences
Author: Linda Pierce Picciotto
ISBN: 590896490
Media: Paperback
Publish Date:
Sunbelt Retirement: The Complete State-By-State Guide to Retiring in the South
Author: Peter A. Dickinson
ISBN: 673248321
Media: Paperback
Publish Date:
La Cage Aux Folles…
09-Oct-06
Author: Le Cage Aux Follies
ISBN: 6301972058
Media: VHS Tape
Publish Date:
Re-Engagement on Engagement
02-Oct-06
Per my earlier post regarding the "Engagement blog," I strongly -- nay, loudly -- encourage you to check it out. It's more than a blog; it's de facto on demand TV. OK, not exactly, but there are enough thought-leader videos to keep you engaged for some time. Moreover, my colleague (and Engagement blog maestro) Max Kalehoff pens some thoughtful and reflective commentary per last week's Advertising Research Foundation's (ARF) research conference. Other content from the blog includes: notes from the Gerald Zaltman (see my book reco below) speech on so-called "Depth Deficit," notes from Taddy Hall preso on "winning," notes on panel discussion re: "Measuring the Turn-On" moderated by Barbara Bacci-Mirque of ANA, notes from NBC's Alan Wurtzel on media measurements, notes from Patrick Keane of Google and Lisa Baird of NFL, and notes on Joe Plummer preso (also see Max's MediaPost Joe Plummer interview), and ARF's Bob Borocci event kickoff. Video snippets include Gerald Zaltman, "Father of Media Planning" Erwin Efron, AAAA's Mike Donahue, CNET's Ted Smith, ZenithOptimedia's Bruce Goerlich, Interactive Television Alliance's Bed Mendelson, Nielsen Media Research's Paul Donato, Big Research's Joe Pilotta (lots of constructive criticism re: engagement), Nielsen NetRatings Mainak Mazumdar, Ogilvy's 360' Digital Influence's John Bell, Comscore MediaMetrix's Jack Flanagan, AC/Nielsen's Mark Green (podcast format), ANA's Barbara Bacci-Mirque, Millward Brown's Michelle de Montigny, 360i's David Berkowitz, MediaWeek's Michael Burgi, and Noah Brier. Jim Nail also offers some thoughtful comments on his blog.
NEXT UP: Don't miss the Ad:Tech New York "Engagement" panel entitled "Consumer Generated Media's Role in the Engagement Equation," which includes Bob De Sena, AOL's Terry Pittman, and Huffington Post founding editor Jonah Paretti, and Ze Frank. (I'll be moderating.)
Shutter Controlled Co-Creation
01-Oct-06
Here’s an interesting example of brand-influenced "CGM," or better yet, co-creation. Nikon recently sent out their new D80 camera to handful of users of the Flickr photo-sharing service, and asked them to use the camera as they see fit. They then took submissions from these early users of the camera and assembled the best photos into a 3-page insert in the latest issue of Business Week. (10/4 cover date.) The agency’s role? Organizing the photos and drafting the copy. Again, not 100% organic consumer-generated media, but far from "traditional" advertising. Here’s a Download Nikon-Ad.pdf
. (Thanks to Chris Thilk for the heads-up.)










